The Avengers isn’t out in Japan yet, but will be later this week. However, the flick’s Japanese tagline is making a few people at least very, very upset.
In Japanese, the film’s tagline is 日本よ、これが映画だ or “Hey Japan, this is a movie”. While some might think that seems innocuous enough, a couple prominent individuals have pointed out the tagline’s more nuanced meaning. But is this much ado about nothing?