→ The Avengers Tagline Stirs Up Controversy in Japan

The Avengers isn’t out in Japan yet, but will be later this week. However, the flick’s Japanese tagline is making a few people at least very, very upset.

In Japanese, the film’s tagline is 日本よ、これが映画だ or “Hey Japan, this is a movie”. While some might think that seems innocuous enough, a couple prominent individuals have pointed out the tagline’s more nuanced meaning. But is this much ado about nothing?

  1. memoriumactivity reblogged this from junebugjive and added:
    GDI What why would you do that
  2. junebugjive reblogged this from captainwondyful and added:
    #reblogging for Katie cause it says Kamer Rider in it #which we need to get the fuck on watching more of Do you know how...
  3. captainwondyful reblogged this from wondygirl
  4. wondygirl reblogged this from semishigure and added:
    Yeah I can see how that is offensive myself (When I first read it, out of context, it felt like the tagline was talking...
  5. semishigure reblogged this from pocketloki and added:
    Well woah yeah I’d be pretty offended and mad as well. Seriously, I absolutely love The Avengers and it was a great...
  6. pocketloki reblogged this from wondygirl
  7. kizer91 said: what a stupid reason to get mad. The slogan was probably made by a japanese guy who thought it would really talk up the movie. It was one hell of a movie though.
  8. wondygirl posted this